Evaluation

For this project I designed a selection of logo’s, posters, a map and then I decided to design merchandise.

I was really pleased with the app that I created and the map. The reason I am particularly pleased with the app I created was because I feel that the main screen looks inviting which could potentially attract more viewers.

I would improve my posters designs if anything as at present as even though I think they look inviting they also look pretty simple.

Others said that they like my logo design as they think that the pop art style of logo fits ‘What the Client wants’, but they also agree that my poster designs are a bit to simple.

Reviewing the work now I would probably change the style of the posters designs.

Final Design Template

I chose these designs to be my final pieces as I feel that out of all my designs that these are the strongest as I have used alot of simple techniques in one piece which when brought together I felt looked attractive.

My Marketing Plan

Poster Moodboard with the theme of  'Vibe'

Why some logo's are better than others

5 Principles of Effective Logo Design

                                                  

 To start off with I originally only had the map but then after consideration decided to insert icons that explain                  where everything that chi fest takes place this is shown in the illustration below.

            
                                                               Festival Moodboard.

Timeline

Timeline

Week	Work to be achieved
1  Week beginning 20/2/12	Write up Project Proposal Team roles and responsibilities to be established. Create moodboards. Logo designs - Typography designs. Poster Designs Write Marketing Plan Logo Design Research information graphics Update e-Portfolio
2 Week beginning 27/2/12	Meeting with Team Flyer Designs Graphic Designer Research Coming up with final designs Update e-Portfolio
3 Week beginning 5/3/12	Review Refine work that needs some extra work on them. Evaluate work Update and Complete e-Portfolio

In this project I will be designing posters, leaflets and flyers for Chi Fest. This project is a re-branding exercise which will help me work on my abilities of creating information graphics.

Information graphics are things like building map that you see around schools/college, museums etc, Instruction papers found in something that requires to be hand-built, for example a desk, posters for events, also leaflets and flyers come under this category, hence why in this project I will be designing some.

The goal is to design a chart/poster that will show all the different events that are going on as well as where to find them, it is sort of like a information finder which will help people interested know what is going on.

Marketing and promotion always starts off with coming up with a plan on what is need to be done and what the client is looking for in my designs, this will then be followed by research to help influence my designs, this means I will be creating mood-boards and looking up different graphic designers as well as different art movements.

I will be starting by re-designing the Chi Fest logo, in order to do this I will need to research different logo designs from music festivals and any other events that are similar to Chi Fest, this will help me get ideas on how to design some eye catching designs for the new logo.

I shall also be showing how I can promote my own art and design by creating posters and flyers for a graphics art exhibition that will be part of the festival. This will take the form of a virtual exhibition online, which will display the work of the group and my group. I will be design web banners and posters to promote the site and investigate methods used for online marketing and promotion.

I will have only three weeks to create my designs which I will then present to my tutor and the festival team.

It will be important for me to create a PowerPoint this will act as a kind of check list which will help me know if I am achieving what I set out to do, I could also use it to help in my final presentation to my tutor and the Festival Team.

Parts of this project I will design with my team. The main part the team will work on designing the information graphic chart/poster.

After taking religous views into accout I decided to change the background. So instead of Chichester Cathedrale I decided to use one of my own pictures of the Chichester Festival Theatre which not only isnt considered as a religious place but it also links to the Chi Fest as Chi Fest itself includesthe theatre.

Print screen of my poster design dropped into the iphone screen.